With the end of the year fast approaching, how will your team spend the next few weeks? Are you scrambling to meet end-of-year deadlines or winding down the workload to get into the holiday spirit?
Mutual respect is the key in making the in-house/outside agency relationship work. Using metrics as a tool for business conversations, strategic thinking can come from both the in-house creative team and the outside agency. Both teams share a common goal: to do great...
From interns to your most experienced team members, everybody can use coaching no matter what their discipline. If you have pride in your work, as most people do, improvement is a career-long pursuit. As a team member of various in-house agencies over the years, I...
In last month’s poll, 62% of responders said they augment their in-house creative team with specialty skills from agencies. Whereas in the past, sending work to agencies was viewed as defeat for an in-house team, nowadays, leveraging agencies is seen as essential. What does your team do to ensure a successful in-house/agency partnership?
During that first conversation, we realized the ideas we tossed about would be of value to other corporate creative directors and that “if we built it (InSource), they would come.”
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