Mutual respect is the key in making the in-house/outside agency relationship work. Using metrics as a tool for business conversations, strategic thinking can come from both the in-house creative team and the outside agency. Both teams share a common goal: to do great work for one’s company/client. Yet, the relationship-building process can be challenging and complex at times.
InSource assembled a panel of eight distinguished thought leaders to discuss their experiences and insights on best practices for managing the in-house/outside agency relationship. This panel discussion was held on November 14, 2013, in New York City. Facilitated by Andy Brenits, President of InSource and Creative Services Leader at APS, this panel discussion featured Gail Bichler (Art Director, New York Times Magazine), Ken Carbone (Founding Partner & Chief Creative Director, CSA Carbone Smolan Agency), Andy Epstein (Team Lead, The BOSS Group at Merck), Hilary Greenbaum (Director of Graphic Design, Whitney Museum of American Art), Randy Hunt (Creative Director, Etsy), Michael Lee (Forbes Contributor on the marketing environment and founder of Madam), Gael Towey (Creative Director, Gael Towey & Co.; formerly of Martha Stewart Living), and Thomas Wright (Director of Advertising and Design, Neenah Paper).
Special Thanks to Our Global Partners and Supporters
Special Thanks to Our Global Partners, Event Sponsors, and Supporters InSource extends its heartfelt appreciation to Neenah Paper for serving as the Signature Sponsor for The In-House/Outside Agency Relationship Panel Discussion! Check out Neenah Cabinet™, a free app, at www.neenahcabinet.com today.
We thank Adobe, Brilliant Graphics, Function Fox, GDUSA, HOW, Mohawk, and Shutterstock as well as Appleton Coated Utopia, our event photographer Mark Jordan, and Rubenstein Technology Group for their generous donation of sponsorships, materials, and services to support the work of InSource!
