In today’s world of budget cuts and creative services being outsourced, more and more creative leaders are asked to justify all expenditures. As the Creative Services function grows to become an in-house agency, a vital step is the introduction of Account Management....
Description: Mirko Ilić has a reputation as a rebel, but his iconoclasm is matched with tremendous gifts as an illustrator, a designer, and an educator. Ilić is a visionary and a leading voice of visual culture across disciplines and continents. This visual...
There are so many reasons why it makes sense to always call for and follow a creative brief. And we’ll hit on some of those in just a second. But, from a creative person’s perspective, none might be more important than this: You’ll never know if you hit the mark if you don’t know what you are aiming for.
Attracting top talent to work in-house can be a challenge — often due to misperceptions that in-house environments are less creative or too rigid. Another obstacle can be job titles. Corporate titles are often at odds with industry-standard creative titles, resulting in “made up” titles and muddy role clarity. What titles do the creative leaders on your team hold?
Good managers and less-good managers equally struggle with transparency. Sharing what you do with your team increases efficiency and employee satisfaction.
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