In last month’s poll, 62% of responders said they augment their in-house creative team with specialty skills from agencies. Whereas in the past, sending work to agencies was viewed as defeat for an in-house team, nowadays, leveraging agencies is seen as essential.
Hear more about how in-house and external agencies can partner together for outstanding results at InSource’s November signature event, featuring a panel of experts from Etsy, The New York Times Magazine, the Carbone Smolan Agency, and others. Only $25 through the end of this week – find out more now!
Majority Say No Creative Leaders at Executive Level: Summer Poll
In our summer poll, we asked members about creative leadership and where your team falls within the organizational structure of your firm. While 35% of respondents said they have one person calling the creative shots, much like a Chief Creative Officer, only 4% said...