In last month’s poll, 62% of responders said they augment their in-house creative team with specialty skills from agencies. Whereas in the past, sending work to agencies was viewed as defeat for an in-house team, nowadays, leveraging agencies is seen as essential....
10 years later: Where we’ve been and where we’re going.
My Dinner With Andre…(and Andy…and Marty…and Andy).  by, Glenn John Arnowitz Originally published in GDUSA October 2013 In the classic film, My Dinner with Andre, actor Wallace Shawn listens intently as playwright Andre Gregory muses philosophically about the meaning...
Working with a Partner Agency
When partnering, there are challenges you are inevitably going to face both internally and externally.
Learn More About Your Candidates Through Structured Portfolio Reviews
An extremely important and unique portion of the creative hiring process is the portfolio review. In many cases portfolios are viewed prior to meeting a candidate, but an interactive, face-to-face discussion about specific portfolio pieces is equally important.
Opinion Poll: In or out?
More and more companies are building their own in-house teams. The cost savings and brand expertise an in-house team provides are undeniable. Yet, going in-house doesn’t mean replacing agencies altogether. A mix of the two can yield great creative results. What’s the mix of in-house to agency work at your firm?
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