In-house creative leaders and managers have distinctive concerns, points of view, issues and challenges. Furthermore, developing and applying a corporate business sense are vital for success in building and sustaining a dynamic in-house creative team. That’s why...
Jim Woods is the Creative Director of Spectrum Brands PHG Aquatic division. He and his team create all the collateral materials for PHG’s industry-leading aquatic brands such as Tetra, Marineland, Instant Ocean, Jungle, or half a dozen other store brands, which means...
Attention employers: Building a great creative team doesn't have to be a challenge. Knowing that the process is part art, part science will keep you on track. I recently spoke at the HOW Design Live Conference about top trends impacting creative teams, including...
With the help of Dog and Pony Studios (DPS), a creative marketing agency, InSource was out with the old and in with the new. The refurbished website now includes a new CMS, an updated member directory, online forms and forum portals, an e-commerce option, and improved responsiveness.
When is it ok to say Uncle? When you've tried something for 1 year, 5 years, 10 years. So what’s the difference between giving up and moving on with a purpose? I’ve never been one to give up so I’m always shocked at how often I see others throw their hands up in the...
Leading an in-house agency often requires dealing with difficult clients. Unlike an outside agency, you cannot “fire”...
For many creative professionals, particularly those who have taken on extra work during the downturn, an established...
... It’s also how you deliver the words. Some people have a way with words. James Earl Jones made “This is CNN” sound...
Strategic planning can sound and be overwhelming and sometimes can feel like an exercise in futility as most strategic...
The other day I was reading an article from Inc. magazine about how to hire for creativity. Now this is a no-brainer...
If you and your team sometimes have ideas rejected or picked apart by in-house clients and other decision makers, Sam...
As the holiday season gears up and 2010 winds to a close, it's time to assess budgets and reflect on the year's...
Throughout my career I have spoken to hundreds of creative leaders who have been challenged with finding the right...
If you manage a creative team, giving input on their work may feel like walking a tightrope: You don’t want to hurt...
Getting Your Foot in the Door—One Shoe at a Time My office location recently changed and we relocated to a...
Creative Management Consultant David C. Baker founder of ReCourses, Inc. has been an adviser to hundreds of...
If an in-house agency is successful in contributing to its organization’s needs, there comes a point in its growth...
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