In-house creative leaders and managers have distinctive concerns, points of view, issues and challenges. Furthermore, developing and applying a corporate business sense are vital for success in building and sustaining a dynamic in-house creative team. That’s why...
I Am In-House: Jim Woods
Jim Woods is the Creative Director of Spectrum Brands PHG Aquatic division. He and his team create all the collateral materials for PHG’s industry-leading aquatic brands such as Tetra, Marineland, Instant Ocean, Jungle, or half a dozen other store brands, which means...
Your Guide to Building the Best Creative Team
Attention employers: Building a great creative team doesn't have to be a challenge. Knowing that the process is part art, part science will keep you on track. I recently spoke at the HOW Design Live Conference about top trends impacting creative teams, including...
InSource Polishes Off Rebrand with New Website Design
With the help of Dog and Pony Studios (DPS), a creative marketing agency, InSource was out with the old and in with the new. The refurbished website now includes a new CMS, an updated member directory, online forms and forum portals, an e-commerce option, and improved responsiveness.
Giving up
When is it ok to say Uncle? When you've tried something for 1 year, 5 years, 10 years. So what’s the difference between giving up and moving on with a purpose? I’ve never been one to give up so I’m always shocked at how often I see others throw their hands up in the...
All Articles
A Prescription for Difficult In-House Clients
Leading an in-house agency often requires dealing with difficult clients. Unlike an outside agency, you cannot “fire”...
Are You Stuck in a Rut?
For many creative professionals, particularly those who have taken on extra work during the downturn, an established...
It’s Not Just What You Say In Pitches…
... It’s also how you deliver the words. Some people have a way with words. James Earl Jones made “This is CNN” sound...
Planning for 2011
Strategic planning can sound and be overwhelming and sometimes can feel like an exercise in futility as most strategic...
Hiring Creative Pros – Seriously?
The other day I was reading an article from Inc. magazine about how to hire for creativity. Now this is a no-brainer...
Read This: IdeaSelling
If you and your team sometimes have ideas rejected or picked apart by in-house clients and other decision makers, Sam...
InSource Opinion Poll: How do you celebrate the holidays and thank the staff for their hard work?
As the holiday season gears up and 2010 winds to a close, it's time to assess budgets and reflect on the year's...
Interactive Designer: Recruiting and Retaining the Right Talent for the Role
Throughout my career I have spoken to hundreds of creative leaders who have been challenged with finding the right...
Providing Instructive Criticism
If you manage a creative team, giving input on their work may feel like walking a tightrope: You don’t want to hurt...
Getting Your Foot in the Door—One Shoe at a Time
Getting Your Foot in the Door—One Shoe at a Time My office location recently changed and we relocated to a...
Read This: Managing (Right) for the First Time
Creative Management Consultant David C. Baker founder of ReCourses, Inc. has been an adviser to hundreds of...
World-Class Creative Services Teams Include Account Management
If an in-house agency is successful in contributing to its organization’s needs, there comes a point in its growth...
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