Your Future Starts Now

Your Future Starts Now

"There ain't no future in the past." That line from a Vince Gill song has it right -- especially when it comes to fresh ideas. Creativity lives in today and aims for the future. Even the guy who wrote The Beatles' "Yesterday" -- arguably the world's most famous song...

read more
It’s Not Just What You Say In Pitches…

It’s Not Just What You Say In Pitches…

… It’s also how you deliver the words.
Some people have a way with words. James Earl Jones made “This is CNN” sound like a declaration from God. All lines flowing from Judith Dench’s mouth reflect royalty. And John Kennedy effortlessly turned boring statements into riveting calls to arms.

read more
To Find More Ideas, Ask For More Stories.

To Find More Ideas, Ask For More Stories.

Reports permeate every company. Market reports. Sales reports. Product reports. Competitive reports. Employee reports. And these reports probably head your way with the launch of every new project.
Reports are good as far as they go. But, as you already know, they don’t go nearly far enough. Especially when it comes to providing creative fuel for generating ideas.

read more
Pick your battles when showing ideas

Pick your battles when showing ideas

Battles are easy to find inside any organization. Big egos, unsolicited opinions and turf-protectors slouch under every streetlight. And out come knives and chains when you round the corner with fresh ideas.
But as in-house creatives, it’s important to pick our battles. We can’t win every fight, and nobody likes dealing with someone who rolls out a nuclear arsenal to defend a project’s every detail.

read more

Stay Up to Date With The Latest News & Updates

Access Premium Content

Join now, and in minutes you will be able to interact with other members, and browse useful cutting-edge ideas and information!

Join Our Newsletter

Stay up to date with the world’s leading in-house creatives, subscribe to InBrief.

Follow Us

Join our in-house community online

Pin It on Pinterest