More and more companies are building their own in-house teams. The cost savings and brand expertise an in-house team provides are undeniable. Yet, going in-house doesn’t mean replacing agencies altogether. A mix of the two can yield great creative results.
Hear more about how in-house and external agencies can partner together for outstanding results at InSource’s November signature event, featuring a panel of experts from Etsy, The New York Times Magazine, the Carbone Smolan Agency, and others. Only $25 through the end of this week – find out more now!
Majority Say No Creative Leaders at Executive Level: Summer Poll
In our summer poll, we asked members about creative leadership and where your team falls within the organizational structure of your firm. While 35% of respondents said they have one person calling the creative shots, much like a Chief Creative Officer, only 4% said...