I truly feel blessed with a career in the creative world. To date, my career has been, and will always be about the creative first. And I’m most comfortable working in environments and with people that share that focus.

I was a graphic design major in college (Miami University in Oxford, Ohio) and had a chance to be involved with a program called Laws, Hall & Associates, a student run ad agency that serviced real, paying clients. I loved it so much, I took the class three times, and ended up becoming President my senior year.

I started my career about 20 years ago working as a computer programmer. Along the way, I have changed careers and jobs, and am currently focused on corporate and internal communications. My current passions are writing and teaching. Highlights include owning my own events marketing and graphic design business in my 20s and teaching at a non-profit organization currently.

I enlisted in the Air Force after high school graduation; ended up at a SAC base in California writing for the base newspaper and giving tours of KC-135 refueling tankers and B-52 bombers. Once out of the military, I graduated from San Jose State University with a degree in PR. Moved back to my hometown of Milwaukee, Wisconsin where I used my writing and PR skills as communications manager for a trade association as well as a manufacturing firm.

After graduating from SVA, I began my career as a designer working for small studios in the Flatiron district of Manhattan before moving in-house. I’ve held positions at Banana Republic, Gap, and the National Football League. During this time I was able to work not just as a “creative”, but I was also exposed to the business side of design, learning how to work with clients, manage projects, and build relationships. I realized quickly that I liked the business side of design just as much as the creative challenges of my work.

With over 20 years printing and packaging experience, as the art director & prepress manager for CCL Label during the 90’s, Barry Sanel worked his way into the creative services department at Snapple Beverage Group, which was sold to Cadbury Schweppes Americas Beverages in late 2000. Starting as the packaging manager, working on the Mistic Iced Tea line, Barry eventually lead the packaging strategic and execution direction of Stewart’s Root Beer, Orangina, Yoo-hoo Chocolate Drink, Mott’s Apple Sauce & Juice, ReaLemon, IBC Root Beer, Orange Crush and Nantucket Nectars.

The Wyeth Corporate Graphics team includes Patty Steele, Cathy Bespalko, Peggy Farley, Ann Filidoro, Al Vesselli, Laura Colon, Jose Flores and myself (Glenn Arnowitz). Located at Wyeth headquarters in Madison, NJ, these award-winning designers provide creative support and design solutions for Wyeth and its divisions. We are seasoned professionals who have worked in the industry for 20-30 years. We understand the history and traditions of graphic design and have the skill sets required for not only producing quality design, but for tackling any type of production work. As a department, we pride ourselves on being very resourceful and accommodating any request—no matter how unusual or difficult. Each member of our team has unique talents and brings their own expertise to the table. Our skills complement one another, and over the years the department has become a well-oiled machine.

Gail has a diverse background in Advertising and has worked with high profile clients ranging from the U.S. Army to Frito-Lay International. Gail also worked on the account management teams for the Volkswagen and Truth campaigns during her time at Arnold Worldwide. As Creative Services Manager, she is responsible for the development and execution of all company advertising, public relations, event, collateral materials and more. Gail oversees the brilliant minds that make up the Creative Services Department, consisting of Graphic Artists, a Web Designer, Writers and a Project Manager. A graduate of Boston University’s College of Communication and a Virginia native, she has lived in San Diego for six years.

InSource periodically conducts conversational interviews with individuals who have insights to share, speaking directly to the needs and interests of in-house creative teams. The first interview of this series with InSource President Andre Paquin explores the transformation of corporate creative teams into thought leaders.

InSource shared Tim’s profile back in 2005, shortly after he and his team were recognized by HOW Magazine as the 2005 In-House Group of the Year for their critically acclaimed package redesign of the Publix private label products. Tim will be presenting an in-depth case study surrounding the development of the new package design system at the InSource event on Friday, October 12, 2007, at the Publix Corporate Offices in Lakeland, Florida. InSource recently asked Tim a few follow-up questions. His responses offer a sneak preview of his presentation.

Born in Monterey, California and was a Navy brat until age 13. Middle and high school were spent on a farm in central Virginia • Wanted to be a veterinarian but switched gears after high school art teacher encouraged me to pursue my ‘hidden talent’ • Received BFA in communication design, minor in photography from Virginia Commonwealth University

I’m an independent design consultant with close to 30 years experience working for Fortune 100 companies and for some of the world’s most accomplished branding and corporate identity consultancies. Prior to going out on my own, I was Director of Branding & Creative Services for Wells Fargo and have served as head of packaging design for the Planters LifeSavers division of RJR Nabisco, as Art Director for International Playtex and as packaging designer for General Foods Corporation (prior to the Kraft acquisition). I have also served as Director of Creative Services for Interbrand New York, and as General Manager and Creative Director for Interbrand’s Cincinnati office, providing packaging design services for Procter & Gamble. I have also worked in consulting capacities for Enterprise IG, Siegel & Gale and FutureBrand. My current client list includes Siemens Corporation, Wolters Kluwer Health, Radian Group and Time Inc. My business focus is in the area of branding, corporate identity, marketing communications and corporate innovation. I’m married with two children, a member of the Board of Directors for the Fairview Lake Camp of the Metro YMCA and an avid cyclist. I am a graduate of the Rochester Institute of Technology with a BFA in Communication Design.

2.5 years ago I joined Blue Cross and Blue Shield of North Carolina (BCBSNC) as their Creative Services Manager, providing design direction and development of the marketing materials. Our small group of 6 creates around 1,000 projects a year. Making the change to the health care industry after 9 years in telecommunications was not as big of an adjustment as I had anticipated. The basic marketing needs and challenges are similar, and I have been able to apply lessons learned on past branding initiatives with Sony Ericsson Mobile Phones to many of the brand building experiences I encounter at BCBSNC. Prior to moving to Raleigh, NC in the early 90s, I worked as an art director in Florida and had my own design studio in St. Louis, MO creating advertising for small businesses.

Emily has been a consultant to creative professionals for over 20 years, providing experienced, objective advise on implementing effective staff, client and process management strategies. She currently serves on the board of advisors of InSource, served as Secretary for the AIGA/NY Board of Directors and has taught classes and conducted seminars for many leading design schools and organizations.

Bachelor’s degree in Graphic Design and Communications from Allegheny College. Partner and Consultant for Berkeley Corporation, clients included McAdams, Richman and Ong, Campbell’s, Tyco and Weightman Advertising. Joined Rhone-Poulenc Rorer and established an in-house creative team of fifteen staff supporting marketing, R&D, and corporate initiatives. Joined AstraMerck in 1998 and established it’s first in-house team. Now AstraZeneca, we provide creative design to all brand teams and corporate customers. We also create and support interactive content for the tablet PC environment used by our sales force.

Bachelor’s degree in Art Education, Rutgers University 4-year mentorship with designer-illustrator E. Stephen Perry Principal, a la carte graphics, supporting AT&T, Bell Laboratories, Cambrex Corporation, Chubb LifeAmerica, Hayden Publishing, Hoffmann La Roche, Jersey Central Power & Light, Perma of Paris, the Prudential Insurance Company, RediForm Office Products, Suburban Propane, others, for 20+ years. After seven years of vendor support, recruited by Becton, Dickinson and Company (BD) to build an in-house creative service to address commercial and corporate assignments; after ten years, the BD Graphics Lab has grown from a staff of three to 20 associates and contractors, supporting 35 business units, product platforms, and corporate initiatives, with an annual volume of 1,600 projects engaged Married to Yvonne for 32 years; their son, Alex, in his third year of Medical School

I joined SAS in Aug. 2001 as a design manager. Within a year, I was promoted to Creative Services Director, which included print, Web, and video graphic design. A year later, I was asked to take on writing services for print and Web deliverables. Prior to SAS, I worked in the telecommunications industry for 22 years where I held various electrical engineering positions which supported my passion–freelance graphic design. In 1989, my two careers came together when I was asked to manage a customer briefing center that brought new multimedia technology and environmental design together to create, at that time, a unique customer presentation experience.

My soon-to-end (we’re getting outsourced) five-plus years in-house at Pfizer headquarters were preceded by design staff positions at Vignelli Associates and various NYC corporate identity firms, such as Anspach Grossman Portugal (now Enterprise) and Siegel & Gale. At Siegel & Gale, while designing a brand book for Harley-Davidson, I started to think about going in-house (many of the Harley staff rode their “bikes” to work, Milwaukee winters permitting. It looked like fun.) Freelance assignments included using really large type in exhibition work at the Museum of Natural History, as well as work for American Express, Donovan and Greene, and Interbrand. I graduated with honors from the University of the Arts (formerly Philadelphia College of Art) with a BFA in Graphic Design.

Today Creative Services is made up of 50 plus associates including creative managers, designers, copywriters, production specialists and various support positions. Creative Services is responsible for the visual and written expression of the Publix Brand as it applies to corporate identity, print communications, package design and retail environments.

After several years of social work in New Orleans as a child abuse counselor, I decided that advertising was more my speed emotionally and would also allow me to indulge my writing skills. I was fortunate enough to get hired as a copywriter at an in-house advertising department for a retail store, and then spent several years as a copywriter for 3 different ad agencies in the Tampa-St. Pete area. I returned to in-house marketing for an electric utility where I managed the ad agency and a small in-house staff. After 9/11, my social work leanings took me to the Red Cross as their media spokesperson for a couple of years, when I was recruited to AAA to head up their in-house creative department. I’m on the board and a past president of the Tampa Bay Advertising Federation. I have a degree from the University of North Carolina, dropped out of work for 2 years to go sailing with my husband, and still live on the water and enjoy the boating and beachy life.

Sprint is a globally recognized telecommunications company. We develop and deliver cutting-edge technology that makes our customers’ lives easier. Sprint is at the forefront of integrating long distance, local and wireless communications services, and one of the largest carriers of Internet traffic.