Member Profile: Laurie Brammer

Reading Time: ( Word Count: )

Laurie Brammer
Vice President – Marketing Communications Group

Company Name: M&I (Marshall & Ilsley Corporation)

I spent 15 years commuting from Milwaukee to the Chicago area (Schaumburg and Buffalo Grove) as an account executive with Alexander Marketing.  I eventually took over as General Manager for the agency working with clients like Siemens and Juno Lighting.  After 15 years of winter commutes and Chicago traffic, I interviewed for a position as the manager of the internal agency at M&I, a Wisconsin-based $64 billion financial services firm and the #1 bank in Wisconsin.  I joined the corporation in October of 2006.

  1. What is the best thing about working in-house?

    1) Having more work than you know what to do with; versus the ongoing new business prospecting efforts with the external agency.
    2) The willingness of our business partners to share their insights relative to the customer, the market, the product
    3) Attracting top talent from major Milwaukee-based external agencies.

  2. What types of projects does your department do?

    We manage the brand and are involved in a variety of projects including direct mail, print advertising, collateral, building signage, sponsorships, TV and radio spots, tradeshow support, etc. We support all lines of business: retail banking, commercial and business banking, wealth management as well as corporate initiatives as well as our regional initiatives in Minnesota, Arizona, Florida, Kansas City and Indiana.

  3. What keeps you motivated and inspired in your job?

    Great and talented people. A strong commitment to the brand and M&I’s values. The diversity of the lines of business which include both B-to-B and B-to-C. Diverse projects. We light the corporate headquarters in the shape of a guitar in recognition of M&I’s sponsorship of the Classic Rock Stage at Summerfest. Les Paul was the honorary guest last year. (Go to and type in “M&I and Les Paul”)

  4. What do you consider the biggest success of your in-house career?

    1) Building of the internal agency team. We have a great blend of existing employees who have 15 plus years with the organization as well as several team members with under 2 years with M&I.
    2) Demonstrating everyday that even a conservative financial services firm can have great creative.

  5. What are you currently reading, watching and listening to?

    Reading Frank Lloyd Wright His 100 Greatest Works (lots of pictures). Recently returned from a visit to Taliesin West in Scottsdale. My i-Pod is a strange mixture of everything from Clay Aiken to Metallica.

Other Posts You Might Like

I Am In-House: Mike Dorval

I Am In-House: Mike Dorval

Mike Dorval is Senior Manager of Creative for the in-house group at Isagenix International. A good part of his career has been focused on building in-house creative teams and advancing the cause of design professionalism in the corporate setting. Mike has worked in...

I Am In-House: Tim Cox

I Am In-House: Tim Cox

Tim Cox is the Director of Creative Strategy for Publix Super Markets where he leads the in-house creative team on brand expression. Upon moving from Flint, Michigan to Lakeland, Florida, Tim started his career with Publix in 1980 when the chain had less than 300...

I Am In-House: Trish Olives

I Am In-House: Trish Olives

Trish is the Creative Studio Manager at YETI, the popular Austin-based manufacturer of premium outdoor lifestyle products (think coolers, tumblers and assorted accessories). As a seasoned creative leader, she spends her days working with the absolute most badass...

Pin It on Pinterest

Share This