In-House Perspectives 2019

In-House Perspectives 2019

“You cannot go it alone.” Managing in-house creative teams and creative expectations in the workplace requires vision, enthusiasm, clear communication, and persistence.

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In-House Perspectives: Disruption

In-House Perspectives: Disruption

In-house creative leaders and their teams are no strangers to disruption. For many, mindset and workflow disruptions are often imposed on them in the workplace. However, some in-house creative leaders are taking the initiative to adopt effective strategies to navigate...

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I Am In-House: Mike Dorval

I Am In-House: Mike Dorval

Mike Dorval is Senior Manager of Creative for the in-house group at Isagenix International. A good part of his career has been focused on building in-house creative teams and advancing the cause of design professionalism in the corporate setting. Mike has worked in the retail sector as lead Creative for a Fortune 500 company, and since 2005 has been working in the health and wellness/direct sales space. Originally a New England boy, Mike moved to Phoenix in 2003 with his future wife Evelyn to escape the snow. Evelyn and Mike are co-owners of Evelyn Ford Shoes, an innovative luxury startup that Evelyn founded in 2014. They currently reside in Phoenix, along with their 2 furry felines, where they have adapted nicely to the warm winters and really warm summers.

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I Am In-House: Tim Cox

I Am In-House: Tim Cox

Tim Cox is the Director of Creative Strategy for Publix Super Markets where he leads the in-house creative team on brand expression. Upon moving from Flint, Michigan to Lakeland, Florida, Tim started his career with Publix in 1980 when the chain had less than 300 stores and operated only in the state of Florida; in 1989 he was given the opportunity to launch and lead a small (five associates) in-house creative team. Today Publix has more than 1,145 stores operating in seven Southeastern states and Creative Services has grown to nearly 80 associates.

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In-House Perspectives: New York

In-House Perspectives: New York

Building a sense of community among leaders of in-house creative teams matters. That’s why a crowd of more than 65 professionals working in the world of creative services came together for the InSource In-House Perspectives New York (IHPNY) event held on September 21,...

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In-House Perspectives Chicago

In-House Perspectives Chicago

InSource was thrilled to once again present insights from 3 in-house creative leaders. We are working on a transcript of the session for our members, and hope to have that soon. InSource members with a paid Premium or Group membership may access the session recording...

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How to Master Your Project Launch Process

How to Master Your Project Launch Process

For many creatives and marketing teams, the creative brief has been the end-all, be-all of the project launch process for a long time. But according to the Content Marketing Institute, today's industry demands 76% more content than before—and the traditional creative...

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Managing Your Team's Creative Fire

Managing Your Team's Creative Fire

By, Ken Carlson, Creative Director, Williams Lea In today’s social environment, it seems we are more connected than ever, but are we? Texting is great for a quick confirmation or “on my way” message, but when did it become a substitute for engaging someone sitting...

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