by Rob Walker
Today will mark the first time that Tide has appeared in a Super Bowl commercial. This is a little surprising, given that Super Bowl ads are practically synonymous with mass brands and the Procter & Gamble detergent is about as mass as it gets.
Learn more at http://www.nytimes.com/2008/02/03/magazine/03wwln-consumed-t.html?ref=magazine
You're scheduled for a presentation. Maybe presenting to a few decision-makers, perhaps speaking to a larger audience. Either way, positive actions beforehand can make you a stronger presenter. Here are five suggestions: 1. Live with your audience Once you commit to a...