As the leader of an in-house creative services department, your responsibility is to ensure that all work developed by your team measures up to departmental quality standards, follows corporate messaging and branding guidelines, and meets clients’ needs. One of the best ways to ensure you are consistently achieving this is to conduct internal reviews of work in progress.
The best-organized creative services groups need an ongoing way to measure their effectiveness and benchmark their performance. Evaluating creative as a routine part of your process will lead to positive results for your team, your client and your company.
For information about how Cella can add value to your business through consulting, coaching and training, please email [email protected]. This article was written by Cella Consultant Ceil Wlockzewski.
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