Creative Management Consultant David C. Baker founder of ReCourses, Inc. has been an adviser to hundreds of independent firms and in-house departments in the fields of advertising, design, interactive, and public relations. Typically working with 40 new firms every year. He has been a frequent speaker at nearly every industry conference, a frequent contributor to nearly every industry publication and author of two RockBench titles: Managing (Right) for the First Time and Financial Management of a Marketing Firm.
Download an excerpt from Managing (Right) for the First Time as a PDF here: sample_manage.pdf
Read This: Design Management
Design Management By Kathryn Best All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably...