The Account Management Question When asked "Does your team provide DEDICATED account management services to your clients?" 49% of in-house creative departments responded that they do not. However 18% responded that they have a hybrid account manager/project manager...
Flash of InSpiration, from Harvey Firestone
Harvey Firestone (1868 to 1938) was an American businessman, and the founder of the Firestone Tire and Rubber Company, one of the first global makers of automobile tires. InSource's Flash of InSpiration is intended to provide in-house creative leaders with a spark of...
New Client? No Problem! Three Easy Ways to Master Onboarding
Introducing a new client to your in-house creative team can feel a bit like lifeguarding the deep end of a swimming pool. You know your client wants to splash around confidently—and quickly—but it’s up to you to make sure they have the tools to easily make it out of the shallows.
How to Hire a Copywriter in 5 Steps
You’re ready to hire a copywriter. Congratulations! Or, you’ve tried over and over again to find the perfect wordsmith only to fail miserably each time. To that I say – it’s you, not them.
Opinion Poll: Managing the Constant of Change
In our recent roundtable events in Phoenix and New York City, participants discussed how embracing change in order to grow the department, is often difficult for in-house creative teams. What are your key challenges to taking your team to the next level?
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