Metrics Monday – Account Management

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The Account Management Question

When askedDoes your team provide DEDICATED account management services to your clients?” 49% of in-house creative departments responded that they do not. However 18% responded that they have a hybrid MetricsMonday_Account_managersaccount manager/project manager role while 9% have dedicated account managers and 8% have dedicated project managers.

Only 18% of creative teams have dedicated digital/ interactive project manager roles such as “Web Producer.”

This information comes courtesy of the 2014 In-House Creative Services Industry Report, co-authored by InSource, Cella Consulting, and the Boss Group. For a free PDF download of the report go to

Written by Andy Brenits

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