By Adrienne Denaro You’re ready to hire a copywriter. Congratulations! Or, you’ve tried over and over again to find the perfect wordsmith only to fail miserably each time. To that I say - it’s you, not them. Ok, yes, I admit there’s some awful former marketing people...
In our recent roundtable events in Phoenix and New York City, participants discussed how embracing change in order to grow the department, is often difficult for in-house creative teams. The majority of participants cited “resources” as their top obstacle, “moving...
Having built out many teams over the years I do notice that with experience certain things do come easier and quicker and certain tasks do not. What I know for sure is this: You can not spend enough time training and communicating at the beginning of the process....
In-house creative leaders can discover new ideas, successful strategies, and mutual support by interacting with other in-house creative leaders. We can build a strong sense of community by sharing ideas, information, and personal experiences, which was the focus of...
I believe the trick to being a great creative leader is to remain centered. No, I don’t mean the center of attention. Far too many managers and directors have gone down that path in a flaming blaze of egotistical glory. By centered, I’m talking about the realization...
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