In today’s business climate, the more value your creative services organization can contribute to your company’s bottom line the better. As part of your ongoing effort market your group’s services within your company, do not overlook collaborating with your company’s...
Opinion Poll: Help Wanted – Top Talent!
There is no truer maxim than, “A team is only as good as its members.” If you don’t have the right people on board, little else can fall into place. What do you do to attract top creatives to your in-house team? Take this month’s poll and leave a comment with any...
Gaining Client Trust
You might assume, as a member of an in-house agency, you might be afforded a measure of trust from your clients that is hard to come by for outside agency folk. After all, you are all on the same team and you are dedicated to the products and services of your company and none other.
The #1 Challenge In Transitioning To Strategic Partner
The topic of moving from order taker to strategic partner regularly results in a lively and engaging conversation among the creative leaders.
In-House Leader Profile: David Dell’Accio
As Senior Director, Creative and Branding, David serves as brand steward for McGraw-Hill Education, and is responsible for the overall brand vision and creative direction.
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