by Cella Consulting | Jun 4, 2012 | From the Field
One of the most interesting things I encounter working with creative services organizations is how they view process. This covers a broad spectrum, from “we’re creative, we don’t DO process” to organizations with multi-level process diagrams in full Business Process...
by Cella Consulting | May 21, 2012 | From the Field
char•ter (chärtr) n. 1. A document issued by a sovereign authority creating a public or private corporation [or department] and defining its privileges and purposes. In-house creative departments often serve the conflicting masters of pleasing our in-house clients and...
by Cella Consulting | May 7, 2012 | From the Field
As in other situations—looking for a good dry cleaner, accountant, health club—people ask their friends (or in this case, colleagues) for referrals. So the question is: do people know your team? What kind of reputation does your team have? What is your team’s brand...
by Cella Consulting | Apr 23, 2012 | From the Field
A company’s brand is the promise it makes to its clients and key stakeholders—employees, industry analysts and partners. Its brand is a reflection of what a company stands for and what sets it apart from the competition. When your corporate executives recognize that...
by Cella Consulting | Apr 12, 2012 | From the Field
The real purpose of technology in business is to enable your business to execute faster, cheaper and with better quality—regardless of the old joke that you can pick two of those, but not all three. There’s no question that the proper application of technology has...