A company’s brand is the promise it makes to its clients and key stakeholders—employees, industry analysts and partners. Its brand is a reflection of what a company stands for and what sets it apart from the competition.
When your corporate executives recognize that your brand is no longer getting the results—the return on investment (ROI)—they need, they may reach out to your in-house creative team for fresh ideas in hopes that a brand refresh will keep the brand current and energetic
For information about how Cella can add value to your business through consulting, coaching, and training, please email [email protected]. This article was written by Cella Consultant Ceil Wloczewski.
Join InSource, Cella, and other in-house creative leaders at the InHOWse Managers Conference in June. InSource members can get a $100 discount on registration, and register by March 30 to also get the Earlybird Discount! While you’re at it, don’t forget to register for the InSource regional roundtable on the Design Career Path, happening in conjunction with the conference.
You're scheduled for a presentation. Maybe presenting to a few decision-makers, perhaps speaking to a larger audience. Either way, positive actions beforehand can make you a stronger presenter. Here are five suggestions: 1. Live with your audience Once you commit to a...