As in other situations—looking for a good dry cleaner, accountant, health club—people ask their friends (or in this case, colleagues) for referrals. So the question is: do people know your team? What kind of reputation does your team have? What is your team’s brand equity within the organization? Will colleagues refer your team over design firms, freelancers or consultants? Here are a few ideas to ensure your team is at the top of their referral list.
For information about how Cella can add value to your business through consulting, coaching, and training, please email [email protected]. This article was written by Cella Consultant Susan Hunnicutt.