by Cella Consulting | Mar 26, 2012 | From the Field
Organizing creative services materials is smart business; when the team knows what exists versus what needs to be created, they’re better prepared to deliver creative, strategic, timely and cost-effective projects. A lot of time and effort can be wasted when systems...
by Cella Consulting | Mar 12, 2012 | From the Field
In the last decade or so, branding has risen in importance, becoming a buzzword in large organizations. Marketing departments either develop their new brand internally or contract an outside agency to create the brand. The new brand will likely include an updated...
by Cella Consulting | Feb 27, 2012 | From the Field
The beauty of your Creative team is that their brains work differently from legal, accounting or HR. It’s beneficial to approach training programs with appreciation for and awareness of the differences so you can target the training to the Creative audience. For...
by Cella Consulting | Feb 22, 2012 | From the Field
Managing creative professionals within a corporation is a unique challenge and an art. As a creative leader you must guide your creative team members within the company’s one-size-fits-all HR and management policies; salary grades; and compensation guidelines. You...
by Cella Consulting | Jan 16, 2012 | From the Field
We’ve all managed someone who felt they were so special they deserved special treatment. Someone who seemed to grab at power every step of the way. But what differentiates a designer with an attitude from a diva or divo? The enabling by senior management. For...
