By Nathalie Heywood. Building a team is one of the biggest challenges for a manager. As managers, our first responsibility is to make sure work gets done. Getting the work done requires getting the best people and then getting the best out of them. To create the...
7 Surefire Ways to Combat (Copy)Writer’s Block
By Adrienne Denaro It can be challenging for a copywriter to think up new ways to message the same old stuff – especially if you’ve been writing for one brand for awhile. But the same coping strategies your creative colleagues employ (designers, photographers,...
2016 AIGA Design Conference
Be BOLD. The words resounded as I recalled why I was sitting at the 2016 AIGA Design Conference “The Shape of Now” held in Las Vegas, Nevada. From October 17th to the 19th, I had the opportunity to listen to various designers and be inspired by the challenges they’ve...
Hiring the Right People
I’ve worked on many different brands in the United States and overseas. When it comes to strategies for hiring in the creative department, there are basically two distinct approaches: The confident leader attempts to hire people who are as good as, or even better...
Remember the group critique?
Way back when we were in design school the group critique created the uncomfortable shifty feeling of being poked at for your design thinking and implementation. A hundred years later you’re still sitting in that same seat, just in a slightly different way. Each day...
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