Way back when we were in design school the group critique created the uncomfortable shifty feeling of being poked at for your design thinking and implementation.
A hundred years later you’re still sitting in that same seat, just in a slightly different way.
Each day we listen to the feedback our clients give us on the projects we present to them. Some relevant and savvy feedback that helps propel the project forward and some not so helpful feedback.
Don’t be afraid to push back when the critique is weak. When I say weak I mean: “I just don’t like it, can’t tell you why, but I just don’t like it.” This as we all know, is not constructive criticism, it’s simply a waste of everyone’s time.
Leadership requires insight to see the problems that need to be solved. Progress comes from understanding our clients’ needs and style. Communicate with your clients. It’s ok to ask for more detailed feedback. It’s more than ok to say, “Can you elaborate on what you do not like and explain your vision to me?” It is rare that once you ask the literal question that you will continue to get the blow-off answer of “I just don’t like it.”
Let’s face it, our clients are busy and most likely your project is not key for their existence. So do your best to steer them in the right direction, so you get the feedback you need and deserve.
VP Board of Directors: InSource
Global Director of Creative Services: White & Case
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