As is my tradition before an InSource event, I like to take the featured speakers out to dinner the evening before as a way of thanking them for their time and insights. I try to find a higher-end restaurant where we can enjoy a great meal (not just a good one) and an...
I Am In-House: Tim Cox
Tim Cox is the Director of Creative Strategy for Publix Super Markets where he leads the in-house creative team on brand expression. Upon moving from Flint, Michigan to Lakeland, Florida, Tim started his career with Publix in 1980 when the chain had less than 300...
5 Tips on the Art of Writing Job Descriptions for Creative Positions
There’s a lot of variety when it comes to job descriptions, from the overly casual to the dense, dry and daunting. Ideally, there’s a balance. Learn how to strike it with these tips on writing job descriptions for creative positions. Are your job descriptions for...
In-House Perspectives: New York
Building a sense of community among leaders of in-house creative teams matters. That’s why a crowd of more than 65 professionals working in the world of creative services came together for the InSource In-House Perspectives New York (IHPNY) event held on September 21,...
3 Career Paths (Part 2): Agency, Freelance or In-House?
As I mentioned last month, it’s hard to believe I’ve been at this for 25 years. Few people in my network of friends and colleagues have stuck with the same career for so long. Many of my peers who I graduated with from SVA gave up on design a long time ago for...
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Internal Agency – Respect?!
What it takes to gain it… One of the biggest challenges for an Internal Agency (aka Creative Services, The Design...
Flash of Inspiration
- Mahatma Gandhi, October 2 1869 – January 30 1948. Led India to independence and inspired movements for non-violence,...
In-House Business Startup Journal Part 4: Assessment and planning at less than warp speed
Assessment and planning at less than warp speed. By Andy Brenits The first task I undertake when starting a new...
Is the Technology "Tail" Wagging the Business "Dog"?
The real purpose of technology in business is to enable your business to execute faster, cheaper and with better...
Flash of Inspiration
- John D. Rockefeller, American oil industrialist, investor, and philanthropist and founder of the Standard Oil Company.
In-House Business Startup Journal Part 3: All May Not Be What It Seems
All is not what it seems, but remember why you are here by Andy Brenits After a few weeks on the job I have heard...
Design Career Path: Boston
“You are not alone.” That was the clear message that resonated with leaders of in-house creative services who came...
Flash of Inspiration
- Colin Powell, American statesman and a retired four-star general in the U.S. Army.
In-House Business Startup Journal Part 2: Talking Less and Listening More
Talking Less and Listening More By Andy Brenits My first few day on the job typically include meeting lots of new...
Kissing Frogs
Hiring managers from in-house agencies ask us how can they keep their employees and keep them motivated. This is a...
Flash of Inspiration
- Stephen Covey, author of several best-selling management and leadership books including The 7 Habits of Highly...
Managing Creative Assets
Organizing creative services materials is smart business; when the team knows what exists versus what needs to be...
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