Internal Agency – Respect?!
From the Field

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What it takes to gain it…

One of the biggest challenges for an Internal Agency (aka Creative Services, The Design Group, Marketing Services…) is to gain the respect of the “internal clients”. In order to overcome obstacles like “respect” you need buy-in from the top.
This article was written by Matt Gill of MICA Consulting Group. As one of the founders of MICA Consulting Group, Matt Gill acts as Managing Partner overseeing the strategic direction of the company as well as client development and satisfaction.

Written by Crystina Brooks

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