by Andrew Brenits | Nov 10, 2014 | Metrics Monday
The Account Management Question When asked “Does your team provide DEDICATED account management services to your clients?” 49% of in-house creative departments responded that they do not. However 18% responded that they have a hybrid account...
by Cella Consulting | Jun 10, 2013 | From the Field
In today’s world of budget cuts and creative services being outsourced, more and more creative leaders are asked to justify all expenditures. As the Creative Services function grows to become an in-house agency, a vital step is the introduction of Account Management....
by Cella Consulting | Dec 3, 2012 | From the Field
Saying you’re a client-centric creative services organization is easy. Proving it is much more difficult. Recognizing that we operate in a world where every advertising dollar is being increasingly scrutinized we, as creative leaders, must focus our energies on what’s...
by Cella Consulting | Jan 3, 2011 | From the Field
Keeping in mind that the Account Manager’s job is to be dedicated to their clients’ needs and that requires understanding the client’s business and related goals, being a good steward of the client’s time and budget, focusing on the big picture, and making the...
by Cella Consulting | Nov 2, 2010 | From the Field
If an in-house agency is successful in contributing to its organization’s needs, there comes a point in its growth that the team will need to restructure if it wants to continue to increase its worth to the organization. Up until this point, the Creative Director...
