Metrics Monday Articles

70 Metrics Creatives Say Creative Teams Should Use to Measure Efficiency

Measures of creative operations efficiency is important for a couple of reasons, according to Brent Chiu-Watson, Sr. Director of Product Management,...

Metrics Monday – Project Management Systems

Project Management Systems The most commonly used off-the-shelf project management systems include Adobe Campaign (formerly Neolane), AtTask,...

Metrics Monday – Account Management

The Account Management Question When asked "Does your team provide DEDICATED account management services to your clients?" 49% of in-house creative...

Metrics Monday – Strategic or Commodity?

Metrics Monday – Strategic or Commodity?

What division does your creative services department report into? More than two-thirds of responding creative leaders...

Metrics Monday – 45 Hour Work-Week for Most.

Metrics Monday – 45 Hour Work-Week for Most.

Almost 3 quarters of in-house teams work less than 45 hrs per week. While 72% of creative leaders estimated their team...

Metrics Monday – Training Budget and Time

Metrics Monday – Training Budget and Time

In-house managers struggle with time and budgets for training. 31% of creative leaders have very limited funding for...

Metrics Monday- Growing Team Size

Metrics Monday- Growing Team Size

The size of in-house teams is growing! The number of small teams (teams of 10 people or less) has decreased by 10...

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