What division does your creative services department report into? More than two-thirds of responding creative leaders...
Metrics Monday Articles
70 Metrics Creatives Say Creative Teams Should Use to Measure Efficiency
Measures of creative operations efficiency is important for a couple of reasons, according to Brent Chiu-Watson, Sr. Director of Product Management,...
Metrics Monday – Project Management Systems
Project Management Systems The most commonly used off-the-shelf project management systems include Adobe Campaign (formerly Neolane), AtTask,...
Metrics Monday – Account Management
The Account Management Question When asked "Does your team provide DEDICATED account management services to your clients?" 49% of in-house creative...
Metrics Monday – 45 Hour Work-Week for Most.
Almost 3 quarters of in-house teams work less than 45 hrs per week. While 72% of creative leaders estimated their team...
Metrics Monday – Training Budget and Time
In-house managers struggle with time and budgets for training. 31% of creative leaders have very limited funding for...
Metrics Monday- Growing Team Size
The size of in-house teams is growing! The number of small teams (teams of 10 people or less) has decreased by 10...
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