by Andy Brenits | Nov 10, 2014 | Metrics Monday
The Account Management Question When asked “Does your team provide DEDICATED account management services to your clients?” 49% of in-house creative departments responded that they do not. However 18% responded that they have a hybrid account...
by InSource Editorial Team | Sep 30, 2014 | From the Field
By Nathalie Heywood. An oft repeated question, “do you have a job description?” made me realize that people have a hard time verbalizing what they do and what they want when hiring a new employee. After all, everyone wants the “driven, go-getter, multi-tasker,...
by Andy Brenits | Aug 25, 2014 | Metrics Monday
What division does your creative services department report into? More than two-thirds of responding creative leaders indicated their department reported through a strategic, value-adding department such as Marketing, Communications, Advertising, Brand or some...
by Andy Brenits | Aug 18, 2014 | Metrics Monday
Almost 3 quarters of in-house teams work less than 45 hrs per week. While 72% of creative leaders estimated their team members work less than 45 hours per week, only 55% of creative leaders indicated their team was appropriately staffed when considering full-time and...
by Andy Brenits | Aug 11, 2014 | Metrics Monday
In-house managers struggle with time and budgets for training. 31% of creative leaders have very limited funding for training—the most critical component of a creative department’s non-personnel budget, as our team members must continue to develop their skills in...
