by Cella Consulting | Mar 4, 2013 | From the Field
I’ve heard a lot of negative statements about Creative Briefs but none more resounding than what I call the “Number One Challenge.” And I feel qualified to call this the number one challenge, as I’ve heard it repeated across the many companies I’ve worked with over...
by Cella Consulting | Feb 4, 2013 | From the Field
Business metrics is an area that is easy to talk about but not so easy to implement. If you ask someone for a definition, they will probably tell you that, ‘metrics are the quantifiable measures of your business performance’, or something to that effect. And, while...
by InSource Editorial Team | Jan 10, 2013 | From the Field
How do you learn to be an effective leader? Follow the 70-20-10 rule. A research-based, time-tested guideline for developing managers says that you need to have three types of experience, using a 70-20-10 ratio:
by Cella Consulting | Dec 10, 2012 | From the Field
As we’ve discussed in previous articles, creative leaders are most effective in implementing operational changes when their decision-making is data driven. Quantitative data enables confident and swift decision-making and enables them to justify their decisions to...
by InSource Editorial Team | Nov 4, 2012 | Events, Roundtable Events
“An amazing designer can design for anything” has been a long-standing belief among many managers of In-house creative teams. Yet, with the ever-evolving changes driven by innovative technologies that demand expertise in print, web, and social media communications,...
