What Does Social Media Mean for Marketing Infrastructure?

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There is currently a lot of buzz about using social media for marketing by encouraging grassroots enthusiasm for a company’s products.  Much has been written and discussed about various tactics for effective use of social media marketing.  But what we help clients wrestle with, and what we don’t hear discussed much in the world of marketing, is what businesses need to do structurally to enable such innovative social media marketing tactics to flourish within the organization.

Peter Toth is a senior consultant with Cella Consulting, a traditional management consultancy focused on optimizing in-house creative operations. He has nearly two decades of consulting experience, with six of those years focused on improving the operations of in-house creative organizations. In addition, he spent four years working at online ad agencies. Peter is a graduate of New York University and lives in New York, not far from where he went to college.

Written by Cella Consulting

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