by Marya Triandafellos | Apr 7, 2016 | Managing Teams
As any experienced leader can tell you, motivating your team to perform at their highest level of achievement can be a real challenge. When you encounter a disengaged employee – exemplified by degraded performance, decreased team participation, and poor attendance –...
by InSource Editorial Team | Apr 6, 2016 | Opinion Poll
Take InSource’s one-minute poll on issues creative leaders care about. We’ll report the results from your peers in about two weeks on the InSource website. Poll not appearing correctly? Click here to take it directly on the survey site. Create your own user feedback...
by InSource Editorial Team | Dec 9, 2015 | From the Field
A recent Association of National Advertisers’ (ANA) report states that the penetration of in-house agencies has increased 16 percentage points since 2008 to a surprising 58%. That’s not a slight movement, more like a quantum leap. If senior executives at major...
by InSource Editorial Team | Aug 17, 2015 | From the Field
I find that it is easy to get sidetracked and bogged down by the everyday hub bub of dealing with clients, staff and balancing workload all while trying to keep a creative mind so I can continue to inspire my team. To combat this, I invest in myself by pushing myself...
by InSource Editorial Team | May 10, 2015 | From the Field
By Adrienne Denaro It can be challenging for a copywriter to think up new ways to message the same old stuff – especially if you’ve been writing for one brand for awhile. But the same coping strategies your creative colleagues employ (designers, photographers,...
