Offshoring Creative Production: 11 Best Practices

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A rule of thumb: “Offshoring projects will cost 4 times less but take twice as long to complete.”
The notion of saving up to 70% of labor costs can be very enticing, especially in tight economic times. However, offshoring can be a daunting endeavor and one that can almost as easily waste money as save it. A poorly executed attempt can also have a ruinous effect on an in-house team and even tarnish a company’s long-term brand. According to Information Week, “two-thirds of companies report either no change or a worsening in customer satisfaction as a result of business-process outsourcing.” And a 2005 Gartner study found that 80% of companies that outsource fail to meet their cost-savings targets.
So no one should contemplate offshoring creative activities without significant research and planning. Here are some suggestions from others who have paved the way.

For information about how Cella can add value to your business through consulting, coaching, and training, please email [email protected]. This article was written by Cella Senior Consultant Cyndi Urbano.

Written by Cella Consulting

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