I was given a solid foundation in the fundamentals of design: color theory, typography, composition, etc. There were,...
From the Field Articles
Expectations drive outcomes for in-house creative departments
If your company’s in-house creative department isn’t as productive as it needs to be, or you have a creative member...
Where Inspiration Comes From
I find that it is easy to get sidetracked and bogged down by the everyday hub bub of dealing with clients, staff and...
Accountability. Transparency. Leadership.
I have worked the majority of my career in entrepreneurial environments that were hybrids of the in-house agency...
Creating High–Quality Work Relies on Recruiting, Training, Environment and Communicating Value
The communications materials produced by your in-house team need to support your corporate mission, give your company...
Some Thoughts on Requirements for Software Solutions
There are many ways for an organization to implement a software solution, whether it is an automated workflow tool, a...
Effectively Managing Just-In-Time Creative Resources
Just-in-time (JIT) labor is a customized staffing model that ensures you have the right resources with the right...
The “New Normal” in Staffing Strategies: Contingent Workers
It is a clear reality that contingent workers (defined as freelancers, contractors and temporary employees—basically...
Take Control of Your Digital Assets
As much as an internal creative services department may organize and act like an external agency, there will always be...
Market Your Team as if Your Job Depends on It
The majority of in-house creative groups believe in a myth: that marketing is unnecessary because they have a built-in...
Make the Break: Planning a Vacation … Even During Busy Times
Vacation season is upon us, but some creative professionals may be foregoing their R & R this year – whether due...
Can’t Get No Respect
The other day I was in a meeting with my CEO, a couple people from sales, folks from the affinity staff, and one other...
Service Level Agreements are a Win-Win
Deadlines are looming, expectations are high, the scope is huge…it’s the perfect time to create a service level...
Dealing With Workplace Frenemies
Have you ever been excited to show a friend your new skinny jeans only to have the person say, “I was reading that...
Automated Workflow Systems—Your Choices
The recent announcement of IBM’s acquisition of Unica prompted me to think about the current landscape of options for...
Coping With Workplace Stress
Work-related stress is nothing new. But these days, stress in the office just might be nearing an all-time high. While...
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