The majority of in-house creative groups believe in a myth: that marketing is unnecessary because they have a built-in client base. Nothing could be farther from the truth. In-house groups must prove their worth every day. Proactive marketing is the key to surviving and, better yet, thriving as an in-house group.
For information about how Cella can add value to your business through consulting, coaching, and training, please email [email protected]. This article was written by Cella Consultant Ceil Wloczewski.
Five Actions To Take Before Your Next Presentation
You're scheduled for a presentation. Maybe presenting to a few decision-makers, perhaps speaking to a larger audience. Either way, positive actions beforehand can make you a stronger presenter. Here are five suggestions: 1. Live with your audience Once you commit to a...