2019 In-House Creative Management Report

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InSource and inMotionNow are excited to announce the 2019 In-House Creative Management Report! Over 500 creative and marketing professionals across industries participated in the survey which took a deep dive into the leadership, collaboration, and relationship between marketing and creative teams.
The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, Adobe and many more!
Some of the key findings of the report include:

  • Speed, volume, and building a strategic relationship are the top challenges faced by creative teams.
  • About half of creative teams report an improved relationship (47%) and better collaboration with Marketing partners (51%)
  • Nailing creative briefs vastly enhances the creative process efficiency, with 46% of creatives reporting that they do not get enough information in the creative brief to start a project.
  • Creative teams need to be more data-driven in 2019. 79% of creatives do not get regular feedback from their marketing counterparts.

Download your free copy to learn the top challenges facing creative teams in 2019.

Written by Andy Brenits

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inMotionNow and InSource are excited to announce the 2018 In-House Creative Management Report! Aggregating feedback from over 400 Marketing and Creative professionals and industry thought leaders, the report contains 5 key findings about the state of creative...

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