by InSource Editorial Team | Aug 14, 2012 | From the Field
Guest Post by Kyle Sorvick The economy is in rough shape. Customers aren’t spending money like they used to. Your company’s budget is tight. The need for promoting your company’s goods is at an all-time high. Now is the time for in-house creative departments to show...
by Cella Consulting | May 21, 2012 | From the Field
char•ter (chärtr) n. 1. A document issued by a sovereign authority creating a public or private corporation [or department] and defining its privileges and purposes. In-house creative departments often serve the conflicting masters of pleasing our in-house clients and...
by InSource Editorial Team | May 17, 2012 | From the Field
In-house creative teams must prove their worth every day. While agencies often offer much-needed support and perspective, it can prove tricky when agencies enter the picture to “sell” their capabilities. Agency life may appear more glamorous than your team’s daily...
by Cella Consulting | May 7, 2012 | From the Field
As in other situations—looking for a good dry cleaner, accountant, health club—people ask their friends (or in this case, colleagues) for referrals. So the question is: do people know your team? What kind of reputation does your team have? What is your team’s brand...
by Cella Consulting | Apr 23, 2012 | From the Field
A company’s brand is the promise it makes to its clients and key stakeholders—employees, industry analysts and partners. Its brand is a reflection of what a company stands for and what sets it apart from the competition. When your corporate executives recognize that...
