by Cella Consulting | Jul 2, 2012 | From the Field
Location matters to every in-house creative services group. In the 2012 In-House Creative Services Industry Report, 77% of responding in-house creative teams indicated they reported in to a value-add department such as Marketing or Communications departments. The...
by Cella Consulting | Oct 18, 2010 | From the Field
Large corporations accept certain beliefs at face value. Among them is the myth that in-house organizations can never be as good or as responsive as outside agencies/vendors, particularly creative services groups. It is a daily battle to overcome the built-in...
