by Adam Greiss | Sep 17, 2019 | Managing Outside Resources
The Benefits of the In-House/Agency Partnership One of the challenges that in-house creative teams can face is being treated less like a partner/collaborator and more like an order taker. In the corporate environment, marketing departments (or in some cases product...
by InSource Editorial Team | May 17, 2012 | From the Field
In-house creative teams must prove their worth every day. While agencies often offer much-needed support and perspective, it can prove tricky when agencies enter the picture to “sell” their capabilities. Agency life may appear more glamorous than your team’s daily...
