Process Documentation – more than just pretty pictures

Who’s Talking to the Customer?

In-house creative groups have plenty of challenges working with their customers, who range from marketing managers to technical experts to the CEO’s executive admin.  These customers often look at the creative group as a free support resource and picture them just...
Process Documentation – more than just pretty pictures

Clear Roles are Key to Good Client Service

Many in-house creative services and communications groups grew organically as a result of an organizational unit deciding to hire a few people to do more cheaply (and perhaps more quickly) what the company was paying external agencies to do.  The overwhelming majority...

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