by Cella Consulting | Jun 18, 2012 | From the Field
There’s a new business model in town, and it’s called The Contingent Workforce. The overall mood towards this structure is that the work is as creative and efficiently done as before, but the emotional connection between the team member and the work suffers....
by Cella Consulting | Jun 4, 2012 | From the Field
One of the most interesting things I encounter working with creative services organizations is how they view process. This covers a broad spectrum, from “we’re creative, we don’t DO process” to organizations with multi-level process diagrams in full Business Process...
by Cella Consulting | Jun 21, 2010 | From the Field
In-house creative groups have plenty of challenges working with their customers, who range from marketing managers to technical experts to the CEO’s executive admin. These customers often look at the creative group as a free support resource and picture them just...
by Cella Consulting | Jun 7, 2010 | From the Field
Many in-house creative services and communications groups grew organically as a result of an organizational unit deciding to hire a few people to do more cheaply (and perhaps more quickly) what the company was paying external agencies to do. The overwhelming majority...
