by Cella Consulting | Dec 5, 2011 | From the Field
The unfortunate fact is that in-house creative teams are often viewed as back-end production within organizations. Creative teams often find out about jobs at the last minute, without the proper time to do their best work. Many times, clients present a project that...
by Cella Consulting | May 12, 2011 | From the Field
The majority of in-house creative groups believe in a myth: that marketing is unnecessary because they have a built-in client base. Nothing could be farther from the truth. In-house groups must prove their worth every day. Proactive marketing is the key to surviving...
