Managing Client Expectations

Managing Client Expectations

Projects large and small often go one of two ways when served up to the creative team by account folk: “When do you think you could have this by?” We need this no later than XX/XX/XXXX. As to the first, it seems an innocent enough question. Almost respectful, even,...
InSource Opinion Poll: What Clients Value In You

InSource Opinion Poll: What Clients Value In You

Creating, promoting and earning value is essential to an in-house creative team’s success. As an in-house leader, you need to ensure your department is aligned with what the company values most. What do your internal clients see as the biggest value your in-house team...

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