by Cella Consulting | Mar 18, 2013 | From the Field
In this age of instant communication and apps for just about anything imaginable, it’s easy to believe everything we need to manage our businesses is at our fingertips. With our smart phones and tablet computers it’s easy to lose sight of the technology ‘behind the...
by Cella Consulting | Mar 4, 2013 | From the Field
I’ve heard a lot of negative statements about Creative Briefs but none more resounding than what I call the “Number One Challenge.” And I feel qualified to call this the number one challenge, as I’ve heard it repeated across the many companies I’ve worked with over...
by Cella Consulting | Dec 17, 2012 | From the Field
The technology options available today for managing workflow and digital assets come in many shapes and sizes. One of the more intriguing options today is the ability to essentially “rent” an application by using a SaaS (Software as a Service) solution. In the past...
by Cella Consulting | Dec 10, 2012 | From the Field
As we’ve discussed in previous articles, creative leaders are most effective in implementing operational changes when their decision-making is data driven. Quantitative data enables confident and swift decision-making and enables them to justify their decisions to...
by Cella Consulting | Dec 3, 2012 | From the Field
Saying you’re a client-centric creative services organization is easy. Proving it is much more difficult. Recognizing that we operate in a world where every advertising dollar is being increasingly scrutinized we, as creative leaders, must focus our energies on what’s...