by InSource Editorial Team | Aug 14, 2012 | From the Field
Guest Post by Kyle Sorvick The economy is in rough shape. Customers aren’t spending money like they used to. Your company’s budget is tight. The need for promoting your company’s goods is at an all-time high. Now is the time for in-house creative departments to show...
by Cella Consulting | May 21, 2012 | From the Field
char•ter (chärtr) n. 1. A document issued by a sovereign authority creating a public or private corporation [or department] and defining its privileges and purposes. In-house creative departments often serve the conflicting masters of pleasing our in-house clients and...
by Cella Consulting | Apr 23, 2012 | From the Field
A company’s brand is the promise it makes to its clients and key stakeholders—employees, industry analysts and partners. Its brand is a reflection of what a company stands for and what sets it apart from the competition. When your corporate executives recognize that...
by Cella Consulting | Mar 12, 2012 | From the Field
In the last decade or so, branding has risen in importance, becoming a buzzword in large organizations. Marketing departments either develop their new brand internally or contract an outside agency to create the brand. The new brand will likely include an updated...
