by Andy Brenits | Oct 1, 2012 | From the Field
By Andy Brenits “Steve jobs would never have done that” I thought to myself, as I read the open apology by Tim Cook regarding the new Maps app in iOS6. As I said those words I realized that I don’t actually think that Tim Cook was wrong to do it...
by Andy Brenits | Sep 6, 2012 | From the Field
By Andy Brenits Any in-house creative services leader knows that process is important. From how clients initiate new projects, to how the team gets work done. It’s a very important way to manage workflow, effectiveness, productivity, and frankly…order. If we...
by Andy Brenits | Jun 4, 2012 | From the Field
Like any business that is launching new products or services, all of the planning and development we have put into the new creative services department will have been for naught if we don’t announce the launch of new processes to our clients. Here is one such memo I...
by Andy Brenits | Apr 30, 2012 | From the Field
Planning the Rollout By Andy Brenits After a couple months of planning, the time has come to institute the plans that I have been developing since the day I started. I’ve built some key relationships, assessed a few situations, identified needs, designed processes,...
by Andy Brenits | Apr 16, 2012 | From the Field
Assessment and planning at less than warp speed. By Andy Brenits The first task I undertake when starting a new creative services leadership job is to assess the situation. After about a month I typically have a good understanding of what’s going on, and can start...