Large corporations accept certain beliefs at face value. Among them is the myth that in-house organizations can never be as good or as responsive as outside agencies/vendors, particularly creative services groups. It is a daily battle to overcome the built-in prejudice against internal creative organizations.
As with most corporations, internal support groups are under intense scrutiny to justify their existence and value to the corporation. Generally, there is no corporate mandate to use the readily available in-house creative resources. Most want, and often encourage, internal groups and external providers to compete head-to-head and bid for the same work—may the lowest cost win.
For information about how Cella can add value to your business through consulting, coaching, and training, please email [email protected]. This article was written by Cella Consultant Ceil Wloczewski.
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