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Avoid Employee Turnover: How to Tell if You're Losing a Top Performer
Employees who feel underappreciated, underpaid or unchallenged are big flight risks. Absenteeism, social withdrawal, a decline in work habits and a negative attitude are warning signs an employee is considering leaving. Reviewing compensation, perks and benefits is a...
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From The Field
3 Career Paths (Part 2): Agency, Freelance or In-House?
As I mentioned last month, it’s hard to believe I’ve been at this for 25 years. Few people in my network of friends and...
3 Career Paths (Part 1): Agency, Freelance or In-House?
It’s hard for me to believe I’ve been at this—being a design professional—for nearly 25 years. I grew up around relatives...
“HOW TO” – Exclusive interview with Michael Bierut – Part 3
In our final interview with Michael Beirut he shared some solid advice: “You don’t learn anything by talking; you learn by...
“HOW TO” – Exclusive interview with Michael Bierut – Part 2
Check out part two of our exclusive interview with Michael Beirut and learn what frustrates him most in the design...
I Am In-House
Member Profile: Kevin Mau
I truly feel blessed with a career in the creative world. To date, my career has been, and will always be about the creative first. And I’m most comfortable working in environments and with people that share that focus.
Member Profile: Kevin Kearns
I was a graphic design major in college (Miami University in Oxford, Ohio) and had a chance to be involved with a program called Laws, Hall & Associates, a student run ad agency that serviced real, paying clients. I loved it so much, I took the class three times, and ended up becoming President my senior year.
InSide InSights: Shel Perkins
This month’s interview features a conversation with Shel Perkins, exploring some of the challenges that face in-house teams today.
Q: Tell us a bit about your background and credentials.
A: I’m a graphic designer who is very active on the business side of professional practice. I’ve managed the operations of leading design firms and consulted with a wide range of creative services organizations in both traditional and new media. I also teach professional practices in an MFA program.
Q: As a frequent lecturer, what topic are audiences most interested in?
A: Right now, everyone is worried about the recession. Apart from that, I’m often asked to do presentations and workshops related to intellectual property, designer/client contracts, project planning and tracking, new business development, pricing and proposals, teams, financial management, and ownership transition.
Q: What is the biggest challenge facing today’s in-house teams? How has this changed from even 5-7 years ago?
A: Corporations are more aware than ever of the importance of effective and comprehensive branding. There’s also increasing pressure on U.S. companies to innovate in order to remain viable. Successful in-house teams have positioned themselves at the center of these issues.
Q: Do you see more companies investigating an in-house agency business model given today’s economy?
A: Yes. To function at the highest possible level, I think it’s important to recruit, manage, and market in-house creative resources very much like an independent consultancy.
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