In our last poll on how in-house teams are producing videos, 60% of responders said they have their own video production team. Using freelancers came in second with 30% and using external agencies came in a close third at 29%.
Whatever the model, it’s clear that videos are a medium few in-house creative teams can ignore, with only 4% citing that videos weren’t on their radar.
With videos’ ability to engage an audience quickly and effectively, bolstering your team with video production can go a long way toward elevating your team’s creative output. And as more than one person wrote, they have a video team of one. Hiring a switch hitter that can shoot, edit, and animate is a great place to start.
Thanks again to everyone who participated in the May opinion poll. The summer opinion poll on senior leadership is now open.
In our summer poll, we asked members about creative leadership and where your team falls within the organizational structure of your firm. While 35% of respondents said they have one person calling the creative shots, much like a Chief Creative Officer, only 4% said...