Recently, I had an opportunity to speak with the manager of the creative services group at Saint-Gobain, and I think his story from the past few years can provide some encouragement to other in-house creative leaders who are continuing to experience the pressures of a down economy. What makes this group’s story so encouraging is that they work in the building products industry, a market that was down, way down, by all counts over the past two years. Given the ease that corporations have in justifying the cuts of creative resources when times are tough, I was excited to hear that this group had navigated the recession with strength and consistency.
Brendon Derr has been working in the creative industry for over seven years. As the Business Development Manager for Cella Consulting, he maintains intimate and successful business relationships with creative leaders in corporations and agencies. Brendon has gained a keen sense of the unique cultural characteristics that make the Creative Services field tick. Prior to working with Cella, he provided business development for The BOSS Group, where he established himself as a resident expert in building integrated and interactive media creative teams. Brendon developed a new social media recruiting model which is still running today. Before his work with Cella and BOSS, he worked for film and video production companies, providing TV and Corporate production services to creative clientele.
Five Actions To Take Before Your Next Presentation
You're scheduled for a presentation. Maybe presenting to a few decision-makers, perhaps speaking to a larger audience. Either way, positive actions beforehand can make you a stronger presenter. Here are five suggestions: 1. Live with your audience Once you commit to a...