As in-house creative leaders, we’re charged with inspiring our teams to be and stay creative. This can be daunting when there are many revisions, only one client, only two fonts to choose from (y’know: Book and Italic, or if you are lucky one serif and one sans serif) and the color palette is limited to three choices. So with all of this potential monotony, how do we inspire our teams to find and maintain creativity? Through two simultaneous routes to creativity: good management and changing your routine.
This article was written by Cella Consultant Rena DeLevie.